Target Emphasizes Recycling for Earth Month
Posted by Kelly Smith on Thu, Apr 15, 2010
Target Stores has joined many other retailers that are rolling out sustainable business initiatives in celebration of April's Earth Month. Every Target store will now feature an innovative recycling station with receptacles for standard items such as aluminum cans and plastic bags but also for less common items such as old cell phones. Target Stores has already had programs in place to reduce and recycle things like packaging waste behind the scenes, but this will be a way for Target to boost its image as a green business to anyone who comes into a Target store.
Target executives predict that this new recycling program is a move which will increase the satisfaction of Target's existing eco-conscious consumers. Target joins a host of other companies, such as
Walmart, which are aiming to increase their sustainable business practices in the face of global climate change and increasing consumer demand for environmentally friendly products and practices.
Target Corporation was also in the
news recently for teaming up with the Environmental Defense Fund's Climate Corps in order to create innovative projects to maximize energy efficiency in their stores. Target is also experimenting with green power. Even though they aren't a member of the
U.S. EPA's Green Power Partnership, Target does have a pilot program in which 18 stores in Hawaii and California produce their own renewable energy through the use of rooftop solar panels.