Business Perks of Going Green
Posted by Kelly Smith on Wed, Apr 21, 2010
Buying
Green-e certified renewable energy offers many opportunities for businesses to connect to eco-minded customers. For example, both the
Green-e website and the U.S. EPA's
Green Power Partnership website offer a list of organizations and businesses that purchase green energy as a way to offset their electricity usage. These sites list information about and links to the websites of participating businesses. Customers who want to patronize sustainable businesses can directly search for companies on these websites with ease and can even find out what percentage of their electricity usage is offset through the purchase of Renewable Energy Certificates.
Customers can also find Green-e certified businesses by looking for the Green-e logo on product packaging, websites, and other promotional materials. A customer who is in the grocery store can compare the sustainability of two products side by side just by looking for the Green-e logo. Having the Green-e logo can make the difference between putting the juice in the grocery cart and putting the juice back on the grocery shelf by creating an easy way to compare and differentiate brands.
The benefits of investing in green power expand beyond the branding potential of the Green-e name and logo. Businesses and organizations that purchase a certain level of certified green power based on their power usage are eligible for membership in the EPA's
Green Power Partnership. According to their
promotional brochure, "The Green Power Partnership actively promotes and recognizes Green Power Partners as environmental leaders." With such opportunities for promotion, it is easy for customers to find the sustainable business that they are looking for.